A Conversation with Martin White

19 February 2013

Martin WhiteEnterprise Search Europe 2013 takes place in London in mid-May. We talked to Conference Chair Martin White as he looks forward to the only business-focused enterprise search conference in Europe, now in its third year.

What changes have been made to Enterprise Search Europe this year?

We pay a lot of attention to the feedback from delegates. There has been a strong demand for workshop sessions, so this year we are offering half-day workshops on open source search development, search usability, SharePoint search and Big Data applications. One of the many small changes is that the timing on Day 2 enables delegates to stay to the end and still catch a train or plane home in the evening.

Which speakers/sessions are you looking forward to hearing?

That’s a difficult question! My list would certainly include the opening keynote from Ed Dale (Ernst & Young), Kara Pernice (Nielsen Norman Group), Stephen Arnold and Lynda Moulton. I’m also looking forward to a panel session in which five search experts set out the five decisions they feel delegates need to make before the end of 2013. There is going to be a vote on which are the top five, and that will be a very good take-away for delegates.

How much do delegates need to know about search technology?

This is not a conference specifically for the developer community, though many do come along. Most of the delegates will have a management role where excellent search is of vital importance in meeting business targets. The conference is about making search work better and not about how search works, though that will be the focus of the workshops on SharePoint search and on open-source search. Of course we see enterprise search as covering not only internal search but also web site search.

What will delegates take home from Enterprise Search Europe?

My ambition is for everyone to leave this year's Enterprise Search Europe 2013 with a clearer view of their company's future search technology roadmap. We selected our speakers for their skills and experience. They come from a wide range of business environments in Europe and the USA so attendees can quickly use or adapt their experiences to improve user search satisfaction within their own organisation. Of course, as with all good networking events, I also hope that delegates leave with smartphones full of contact information for the people they meet at the conference, and a calendar entry for Enterprise Search Europe 2014.

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